WHAT WE DO

1. WE RESEARCH

Using proprietary market research data, we determine who your best Hispanic customers are, where they live and their country of origin. We identify Hispanics near your dealership who intend to buy a car and target them precisely.

2. WE MATCH YOU WITH TALENT

You choose a spokesperson from our cast of professional Hispanic spokespersons. They all have experience selling automotive in major markets, but their cultural backgrounds differ: Mexico, Puerto Rico, Cuba, Central America, Venezuela. Pick one that matches the ethnic composition of your market to get the maximum identification with your buyers.

3. WE CREATE A WELCOME VIDEO

We create a video for your dealership with a spokesperson who is authentic for your market. Their dialogue will reflect your area’s regional speech and accent, whether Chicano, Nuyorican, Miami Dialect, Central American or New Mexican Spanish.

4. WE CREATE A LANDING PAGE

There’s no need to duplicate your existing website to reach the Hispanic market. We create a custom Spanish language landing page that works with your existing site. We embed the welcome video and the video and landing page will be updated monthly to reflect your in-store promotions, special sales and service offerings. Regular updates also boost your SEO. A link from the page connects buyers directly with your Spanish-speaking sales associates.

5. WE FUNNEL LEADS TO YOU

We create a dynamic campaign of messages that celebrate Hispanic culture, not just their buying power. We place those messages on the digital platforms your potential buyers use most: OTT, video pre-roll, social, in-game and more. Our cultural messages are customized to your specific region and audience. Clicks from those ads go to the landing page to close the loop with your sales associates. Each month, we provide full reporting plus a conference with your sales team to build on what’s working.